Rupert has a commercial advisory practice based broadly around commercial contracts and the management and exploitation of intangible assets. Having started out working principally in the intellectual property and advertising and marketing space, his work has developed into fields including regulated and non-regulated outsourcing, data privacy and cybersecurity. Clients for whom he has worked operate in fields as diverse as hedge funds, PE houses and other retail and wholesale financial institutions, brewing, start-up technology, F1 motor racing, manufacturing and advertising and media agencies.

Rupert is a French speaker and member of ITechLaw. He most recently edited the data privacy update to the AIMA Guide to Cybersecurity Best Practice, to which he was also an initial contributor, and regularly lectures and contributes to both specialist publications and working groups on matters of data privacy, cybersecurity and outsourcing.