Our journey as a law firm has involved a great deal of innovation, with the ever-changing legal market we continue to adapt and develop our offering. Through this, we are able to provide the best service to our clients and ensure our Lawyers are working in the most suitable environment to generate their best results. Recently, our Head of Business Development and Marketing (Middle East), Sarah Cranston has worked on a detailed Q&A with Interlink Recruitment, providing great insight into our firm and values, as well as the legal market in the Middle East and our recent growth.
The Business Model of Keystone
As one of the first law firms to practice with a Consultancy model, here at Keystone Law we were founded on the ‘desire to do things differently’. However, we don’t only work with an alternative model and mindset, but also ensure that the way we work creates ‘tangible benefits and real business solutions.’
We aim to make the working environment as suitable as possible for our Lawyers, ensuring Lawyers are able to achieve their best results and that top talent can work for our firm around other personal commitments. We reward our Lawyers with ‘up to 70% of their billings’ meaning they can access the money that in traditional firms they would not see. We also make remote working and flexible working possible with our infrastructure, allowing work from any location, with the support in place where necessary.
The Legal Market in the Middle East
In the Q&A Cranston identifies that over the pandemic Lawyers in traditional law firms around the world have experienced what it is like to have a better work/life balance, with remote and flexible working being the only option. Keystone Law is ‘one of only a handful of firms operating in the Middle East who can offer incredible flexibility’, meaning that for the many Lawyers who are reluctant to return to traditional ways of working, we are able to provide a great solution.
Having lived and worked in both the UAE and Saudi Arabia, Cranston discusses the differences and similarities in these markets. A key drive to the change in the market in Saudi Arabia is the Saudi 2030 Vision which is presenting ‘many new business opportunities and attracting foreign investment’. Similar to the 50 free zones in Dubai including ‘the Dubai International Financial Centre (DIFC) and the Abu Dhabi Global Market (ADGM)’, Saudi is planning to ‘launch a number of free zones to diversify their economy’. Many free zones operate a legal system like that of the English judicial system making them appealing to international professional services firms and corporates alike.
In the full article Cranston goes into detail about the markets which are covered by our Middle East division and identifies the growth in our team, with additional Partner hires in niche areas such as ‘aerospace, defence and security’ as well as ‘Blockchain and digital assets’.
Read the Full Q&A
In the full Q&A Sarah Cranston provides many further insights including the values and culture of Keystone Law, our use of technology, the importance of our marketing and branding goals, as well as attributes we seek in Lawyers joining the firm.
You can find the full Q&A here