Keystone has beaten off stiff competition to make the shortlist for “In-House Marketing Team of the Year” at the Drum Marketing Awards 2016.

The awards reward and celebrate the UK’s most effective marketing strategies, while the In-House award looks specifically at the internal teams that lead the way in their approach. Keystone’s innovative attitude to legal marketing has seen the firm pitted against the likes of Accenture, Samsung, Heineken, ITV, and Pret A Manger.

Marketing directors of some of the worlds’ largest brands including Visa, Unilever, IBM, Three, AirBnB, and HSBC have judged the entries and the winners will be revealed on Tuesday 3 May, at the Park Plaza Westminster Bridge Hotel.

Keystone’s Marketing Director, Kristina Oliver, commented:

“When it comes to marketing, the legal sector generally tends to play it safe and is often behind the times when you compare it to what other brands in the consumer space are doing. With a forward-thinking approach and a lot of trust in the team, Keystone’s founder, James Knight, empowered us to be different and be daring, so we’re delighted to be recognised for our endeavours.

“This nomination is a huge compliment to both the marketing team and the firm as a whole. It also serves as evidence that legal brands can be equally as creative as the brands which inspire us.”