Keystone Law has advised London-based digital product and innovation consultancy Hi Mum! Said Dad on its sale to strategy consultancy L.E.K. Consulting Group.

Hi Mum! Said Dad will operate as an independent, wholly owned subsidiary of L.E.K. and combine L.E.K.’s strategic advice with Hi Mum! Said Dad’s expertise of the entire digital product lifecycle for the benefit of their clients and teams.

Keystone’s team was led by corporate partner JP Irvine and included corporate solicitor Mark Harden, corporate tax partner Paul McCourt, employment partner Sarah-Jane Watson, and paralegal Gabriel Navias.

Craig Wills, Managing Director and Co-Founder of Hi Mum! Said Dad, commented:

“Keystone’s pragmatic and astute advice allowed us to focus on our strategic aims and commercial purpose, whilst knowing the legal aspect of the acquisition was being handled by the best in the business.”

Andy Maher, M&A Advisor at Endeavour, retained by Hi Mum! Said Dad, added:

“I am delighted to once again have partnered with the very professional Keystone Law on this deal. Alongside JP Irvine’s experience and calm approach, the team’s real value is in quickly understanding their client and in partnering seamlessly with me to derive the best deal for the clients, ensuring the client is well protected and well versed on what they are signing up to. I have several more deals in the pipeline in 2023 and Keystone Law will be right there with me.” 

JP Irvine said:

“It was a pleasure assisting Hi Mum! Said Dad on this exciting deal. We wish this ambitious team every success in its new partnership, which will greatly benefit both businesses.”

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