Simon specialises in online financial services, e-commerce, IT, SaaS, privacy, personal data, cryptoassets, smart contracts and AI. His clients include e-money and payment services providers, consumer credit lenders and brokers, online peer-to-peer finance platforms, retailers, marketplaces and data providers. Simon is highly experienced in his field and has consulted as in-house payments counsel to WorldPay and

Previously, Simon was General Counsel & Company Secretary of Zopa, the world’s first online peer-to-peer lending platform. He was Legal & Compliance Director for a mortgage and consumer credit business in GE and a Director and General Counsel of Earthport plc, the listed payment services provider.

  • Simon brings a rare level of intellectual clarity to giving advice about complex business and payments models. He’s my first port of call for any challenges in this area!

    Jim Moodie, COO at Prolific

  • I highly recommend Simon for his exceptional ability to ask the right questions, understand the problem and come up with solutions, where others say "it cannot be done".

    Pawel Stosik, PingPong Payments

  • Simon Deane-Johns has helped steer Zopa though regulatory waters since launch and more recently has helped us with our approval process with the FCA. Simon and Keystone have been extremely valuable in protecting Zopa’s business interests whilst aligning them to the regulator’s and government’s wishes to protect consumers.

    Giles Andrews, Director (and former Chairman and CEO)