Simon specialises in online financial services, e-commerce and IT. His clients include e-money and payment services providers, online peer-to-peer finance platforms, retailers, marketplaces and data providers. Simon is highly experienced in his field and has consulted as in-house payments counsel to WorldPay and He speaks and writes regularly on Tech law, e-commerce, privacy and retail financial services, chairs the Advisory Board of the Society for Computers and Law and is a Senior Fellow of The Finance Innovation Lab.

Previously, Simon was General Counsel & Company Secretary of Zopa, the world’s first online peer-to-peer lending platform. He was Legal & Compliance Director for a mortgage and consumer credit business in GE and a Director and General Counsel of Earthport plc, the listed payment services provider. Simon also initiated and co-ordinated e-commerce strategy for DLA and worked on contracts for software development, data licensing and the supply of business and financial information services in the Reuters legal department in London and New York.

Simon helped launch the Peer-to-Peer Finance Association. He is listed as a legal advisor to FinTech firms by Tech City UK.

  • Simon brings a rare level of intellectual clarity to giving advice about complex business and payments models. He’s my first port of call for any challenges in this area!

    Jim Moodie, COO at Prolific

  • I highly recommend Simon for his exceptional ability to ask the right questions, understand the problem and come up with solutions, where others say "it cannot be done".

    Pawel Stosik, PingPong Payments

  • Simon Deane-Johns has helped steer Zopa though regulatory waters since launch and more recently has helped us with our approval process with the FCA. Simon and Keystone have been extremely valuable in protecting Zopa’s business interests whilst aligning them to the regulator’s and government’s wishes to protect consumers.

    Giles Andrews, Director (and former Chairman and CEO)