Will is a media and crypto assets solicitor who specialises in the protection of intellectual property and reputational rights for a range of clients, including public figures, artists, luxury brands and technology companies – in size from start-ups to multi-nationals.

In the media sector, Will has acted for clients in complex and high-profile defamation and privacy protection claims, as well as commercial brand protection actions.

In the digital assets sector, he has acted for cryptocurrencies at the pre- and post-Initial Coin Offering stages, and his practice now focusses on advising complex and innovative NFT projects, both before their initial token drop, and after, on additional associated projects. He provides comprehensive and practical advice on the non-contentious, essential elements of NFT projects, such as: regulatory laws that may affect the tokens, protective commercial agreements, complying with data protection and privacy obligations, and protecting valuable IP rights.

With a strong litigation background, he is also well placed to advise clients on dispute resolution and represents clients in the High Court, Business and Property Courts and Intellectual Property Enterprise Court (IPEC).