Keystone Law corporate solicitor Lance Feaver has advised the principal shareholders of Wine Intelligence, the global expert in wine consumer research business, on its sale to IWSR Drinks Market Analysis, the leading authority on the worldwide beverage alcohol industry, backed by FPE Capital.

The combined offering of Wine Intelligence and IWSR provides the industry with robust insight into consumption trends, consumer behaviour and growth opportunities for the global beverage alcohol sector. It will also enable the teams to build a world-class consumer behaviour division focused exclusively on the global beverage alcohol industry.

Richard Halstead, the COO of Wine Intelligence, said: “We are delighted to have closed this transaction, and the guidance and support we received from Lance and the Keystone team was invaluable in helping to get the deal done.”

Commenting on the transaction, Lance Feaver said: “It was a pleasure to advise the shareholders on this milestone transaction, which will build a world-class offering of data and consumer insights to support the global beverage alcohol sectors.”